Having researched existing Children's TV Opening titles, I am now going to look at a still image relevant to my ancillary tasks.
This is a DVD cover of the Tracy Beaker box set produced by the BBC.
The outcome of this analysis will enable me to draw up a list of conventions of a DVD cover for a children's programme.
The obvious indication of its genre and target audience is the bright colours used.The orange background allows the other images to clearly stand out over others on the shop shelf. The `bubble writing` style along with its zigzag border would be instantly recognisable by children as it echos that used in the TV series opening titles and would attract them to take a closer look. Another characteristic used to appeal to children are the 'child like' doodles around the whole picture. They vary from stars to squiggles, and bubbles to burgers. They all correspond to 'child like' drawings and reiterate the images from the original book written by Jaqueline Wilson in 1991. They are a representation of those drawn by Tracy expressing her thoughts and feelings, like a child might do on an exercise book or a diary. The picture of Tracy is central and large enabling children to see it clealy and for it to stand out. The surround resembles both a picture frame and television screen and the design is of an immature nature.
All the aspects of design are combined on the spine, and the overall impact is cleverly targeted purely at the 6-12 age range.
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